At Sfara, we’re reinventing the way the world stays safe and responds to incidents.
Our smartphone-based solutions are revolutionizing global transportation safety and the industries servicing it, including FNOL.
Founded by pioneers of connected-vehicle safety
Sfara’s leadership team has spent years in the connected vehicle space, pioneering its technologies, logging billions of miles driven on the programs they created, helping hundreds of thousands of people during their moments of crisis.
Chief Executive Officer
Erik Goldman
Prior to Sfara, Erik was Group President of Verizon Telematics, Inc (VTI), an industry pioneer he co-founded in 2006 as Hughes Telematics. Growing to include global programs in automotive, insurance and fleet, with over 1000 employees and $250M in revenue, Hughes was ultimately acquired by Verizon.
Founder, Science & AI
Sascha Simon
Sascha led the advanced product group for Mercedes-Benz in the USA, leading them to become pioneers in telematics services. He launched ADAS, Electric vehicles. He has overseen telematics portfolios for over nine years. At Airbus, Sascha created applications and system designs for low earth orbit sat-systems like Galileo.
Global Operations & Call Centers
Chuck McClain
Chuck has built, launched and operated telematics support programs on four continents in 15 languages. He is an experienced COO with a history of operating successful call centers that include support, concierge and emergency calls (which have responded to over 100,000 safety-of-life events).
Marketing, Product Strategy & Sales
Rocco Tricarico
Rocco has led a half-dozen telematics services across the Americas, Europe and China over the last 15 years. Prior to Sfara, he managed product strategy for SiriusXM and other CE leaders before moving agency-side with Omnicom where he advised scores of Fortune 500 clients.
Technology & Product Engineering
Ari Valtanen
Ari brings extensive experience developing and integrating successful technologies for multi-national corporations, as well as global start-ups. He is a technologist who bridges people, business and technology. Ari brings over 30 years of technology experience to Sfara.
Sfara’s teams work from locations around the world
Sfara provides a patented AI solution for personal safety and collision management using a smartphone.
This low-cost solution is available for insurance carriers, automotive OEMs, fleets, wireless carriers and other organizations concerned with mobile safety. For Insurance, Sfara is innovating the digital claims experience by accelerating and improving the claims process, ultimately saving lives and money.
Sfara’s easy-to-implement, global SaaS solution is GDPR-compliant, delivered as a software development kit (SDK), and compatible with Apple iOS and Android smartphones manufactured since 2013. The company offers unprecedented trips detection capabilities, including collisions at all speeds (or when a vehicle is not in motion) and distracted driving insights. In addition, Sfara’s Integrated Suppression Framework accurately suppresses false positives (leading the industry), allowing customers to confidently initiate emergency services and/or a first notification of loss (FNOL) for insurance claims, solving one of the largest challenges in smartphone-based collision management.
Sfara serves its customers jointly with leading innovative strategic partners including Mercedes-Benz, Bosch, and CCC. Sfara is led by a deeply experienced executive team, having successfully developed, launched and operated embedded and aftermarket telematics solutions for Fortune 500 brands in automotive, insurance and fleet applications throughout North America, Europe and Asia. These include programs for FNOL, UBI, personal safety and emergency response. Sfara maintains offices across the United States, Finland, Israel and Germany.